Welcome to Served Daily – where purpose meets creativity, and service is a lifestyle.
I’m JF Smith, the founder of Served Daily. This brand was born out of a powerful journey—one that started with sneakers and transformed into a movement of faith, creativity, and service.
It all began with my first company, Krispy Kicks Served Daily, where I made a name for myself reselling sneakers—one pair at a time. Through this hustle, I discovered something bigger than just shoes. I wasn’t just serving kicks; I was serving people. I was building community. I was influencing culture.
As I hosted pop-up events in Atlanta, bringing together independent brands, creatives, and up-and-coming hip-hop artists, I realized this was about more than business—it was ministry. God gave me the vision to take what I’d built and evolve it into something greater. That vision became Served Daily.
This brand was birthed during a difficult season—after overcoming homelessness and walking away from a previous business partnership. In that quiet place, God nudged me to trust Him fully and step out on faith. What came next was the foundation for a brand committed to serving people, inspiring purpose, and honoring God through creativity and bold expression.
